Moncler Opens Shanghai Boutique

Moncler continues to open boutique doors in new markets outside of Europe. Following up on their Hong Kong shop, which complemented their London, Milan, and Paris shops. “Designed by the Gilles & Boissier architecture studio, the Shanghai boutique in Plaza 66 covers an area of 130 m² and recalls the DNA of the Moncler brand in its conception, whilst at the same time giving it a contemporary-luxury twist… Two large windows open into the Moncler world, emphasised by French panelling in carved wood with floral relief motifs. It is a welcoming look which is in stark contrast with the glass used for the central counter and the pierre bleu used for the walls and floor.”